Fake products are everywhere on Amazon these days. They hurt real sellers and mess up logistics companies who work hard to build trust with customers. Amazon Brand Registry gives you tools to fight back against these counterfeiters and keep your business safe.

Brand Registry Enrollment Requirements for Sellers

You need a real trademark that's registered in the countries where you sell. Amazon takes word marks, design marks, or combination marks that match what you're actually selling.

Amazon checks everything carefully. They look at trademark databases and make sure you really own the rights to your brand. Sometimes they want extra paperwork like certificates, your website, or photos of your packaging.

Getting approved usually takes a few weeks once you send in everything they need. Have your trademark number ready, good product photos, and all your brand details before you start.

Proactive Search Tools That Find Fakes

Amazon's computers scan millions of listings every day looking for trademark problems. The system reads product titles, descriptions, and photos to spot fake items that shouldn't be there. When it finds something suspicious, it flags it for people to check or sometimes just removes it right away.

You can also use their image search to find copycats who steal your packaging designs. Just upload your real photos and it compares them to everything else on the site.

Report Violations Through Your Brand Dashboard

The dashboard shows you all your brand protection stuff in one place. You can see recent problems, cases you've filed, and track how well your anti-counterfeiting work is going.

When you report someone, you have to upload proof like side-by-side photos and your trademark papers. You tell Amazon exactly which rights got violated and explain why the listing is wrong. The system helps you through each step and shows you if you missed anything.
Amazon's team usually gets back to you within a day or two on business days. More complicated cases might take longer.

After Amazon agrees with your report, they take down the bad listing and might ban the seller if it's serious enough. They also keep track of sellers who break the rules over and over. When things look criminal, Amazon shares information with police.

Gating Controls Keep Unauthorized Sellers Away

Gating means only approved sellers can list your products. This stops random people from selling your stuff without permission and helps you control prices. You get to pick who sells your products and make sure they meet your standards.

Real resellers have to prove they're legit before they can sell gated items. Amazon wants to see business papers, contracts that show you work together, and proof the products are real. They check everything carefully and might ask for more paperwork like invoices or business licenses.

Transparency Codes Track Every Single Unit

Amazon's Transparency program puts special codes on each individual product. Every code connects to details about when and where that specific item got made.

Adding these codes means changing how your factory and packaging work. Amazon gives you the tools to make codes and tells you exactly how to print them. Your Riverside CA 3PL for sellers team applies codes during packaging and updates Amazon's system when products ship.

Customers scan the codes with Amazon's app to check if products are real. Real items show a green checkmark while fake ones get a warning message.

Project Zero Puts Control in Your Hands

Project Zero lets certain brands remove fake listings themselves without waiting for Amazon to check first. You can take action right away when you spot obvious fakes. Only brands that Amazon really trusts get access to this tool.

Amazon's smart system learns from your past reports and starts removing suspected fakes automatically. It gets better at spotting counterfeits the more you use it.

Getting into Project Zero isn't easy. Amazon only invites brands with lots of trademarks, good track records with Brand Registry, and accurate reporting history. They watch how you use the tool and can take away access if you mess up.

Legal Support When Counterfeiters Fight Back

Amazon's IP Accelerator connects you with lawyers who know how to handle counterfeiting cases. These attorneys understand Amazon's rules and can help you sue stubborn counterfeiters who won't stop. The program also speeds up trademark applications and Brand Registry approval.

Amazon gives you detailed information about bad sellers to help with legal cases. Brand protection Amazon resources include contact details, sales records, and evidence that courts can use.

Protecting Your Supply Chain Starts Today

Amazon Brand Registry benefits go way beyond just removing listings. These tools protect your whole distribution network and help maintain quality standards. Signing up now protects your business from growing counterfeiting problems while building customer trust in your real products.