The changing of seasons often corresponds with changes in customer behavior. Summertime purchases subside in favor of fall- and winter-themed purchases. While some products sell consistently year-round, many Amazon sellers have to learn to incorporate seasonal trends into their sales plan. In order to keep up with customer demand, you need to understand seasonal trends and align your products with your customers’ changing needs. To that end, here are five tips for navigating seasonal trends as an Amazon seller:

1. Know the major seasonal events

The first step is to identify the basic seasonal events that correspond heavily with consumer behavior. These might be holidays such as Halloween, Thanksgiving, Christmas, and Valentine’s Day. It could also be events specifically related to the seasons, such as summer vacation, back-to-school shopping, winter clothes, and spring cleaning supplies. Check your listings and see which of your products might align with one or more of these events.

2. Offer limited-time deals

Chances are if you don’t sell out of a product by the time the seasonal event ends, you’ll either be tossing it or holding onto it until next year. A great way to clear out your remaining inventory is to offer limited-time deals the day after the event is over. A flash sale on Halloween candy on November 1st is a great way to recover losses you would otherwise take with long-term storage/tossing inventory.

3. Incorporate seasonal keywords into your listing

Keywords are one of the top tools for optimizing your listing, but not all keywords are evergreen. Update your titles and descriptions to match the relevant seasonal keywords. This will boost the chances of your products appearing in the search results during specific holidays or seasonal events. Just don’t forget to switch out the keywords once the event is over.

4. Use Amazon Fulfillment

Fulfillment by Amazon (FBA) is a great tool to handle the extra orders that come from seasonal events. If you use an FBA prep center, you can temporarily store a greater amount of inventory without having to invest in permanent warehouse space. An FBA prep center will handle all of the product packaging and shipping for you, giving you more space to focus on selling and growing your business.

5. Analyze historical trends

The best way to determine how much product to buy this season is by examining data from years past. Look at how much you sold during this same period last year to understand how much product you’ll need to buy. Did you sell out too quickly? Price yourself too high compared to your competitors? This information will help you ride the wave of consumer demand this season so you can maximize your profit.

Seasonal trends play a huge role in shopping behavior. If you play it right, you can use these trends as an opportunity to expand your reach and boost your sales. Consider tools like limited-time deals and Amazon FBA to get the most out of Amazon this holiday season.