October 18, 2024

Email Marketing: How to Drive Traffic to Your Amazon Listings


Email Marketing: How to Drive Traffic to Your Amazon Listings
 
Email marketing is a handy tool for businesses to reach out to existing and prospective customers with deals, new products, and other important content. If you’re an Amazon seller, it’s also a great strategy to drive more traffic to your listing. While a lot of attention is focused on advertising within the platform, a comprehensive marketing strategy relies heavily on outside tools like targeted advertising and email marketing. If you’re interested in developing an email marketing strategy for your Amazon listings, then check out these four effective tips:

1. Grow your email list

The first thing you’ll need to begin email marketing is a robust subscriber list. You can start with your existing customers both on and off of Amazon, then expand outwards with a few easy strategies. Creating a blog is a good way to attract email subscribers because you’ll be sure to engage with customers who are interested in reading about your product and your particular industry. You can use this as an opportunity to build brand awareness, collect email addresses, and direct further traffic to your Amazon listing.

2. Create automatic review requests

Customer reviews are one of the strongest tools for boosting your sales on Amazon, but unfortunately, many customers fail to review most of the products they buy. While Amazon has strict limits on what messages you can send customers, Amazon Seller Central does have a tool that allows you to request reviews (although you cannot request only positive reviews). If you’d prefer an automated approach, you can install email marketing software that automatically sends an email to customers after they complete a purchase.

3. Post regularly, but not too much

There’s a fine line between emailing helpful content on a regular basis versus inundating someone’s inbox with spam. Try to limit your emails to only two or three a month, as this will be enough to get their attention without leading them to hit the unsubscribe button. You do want to maintain a regular email schedule, however, because too few emails won’t be effective in driving traffic to your listing.

4. Send promotional offers

The best incentive to stay on an email subscriber list is access to exclusive content, deals, and promotional offers. Give your subscribers a reason to hand over their emails, such as a one-time coupon or access to gated content. Be sure to send out periodic deals and limited-time offers to entice previous buyers to reorder or check out one of your other listings.

When done right, email marketing can be a cornerstone of your Amazon advertising campaign. Amazon Seller Central has some options for email marketing, but you may want to invest in your own email marketing software if you want to get the most out of this advertising tool.

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