There are countless tools to help Amazon sellers succeed: FBA prep centers, Amazon Seller Central, Amazon Ads. But in the crowded sea of Amazon sellers, an optimized listing is the lighthouse that shines above all the rest. Amazon uses a complex series of algorithms to display certain listings higher up in the search results, which means you can’t just put your product out there and hope for the best. You have to write a product listing that works not only for the customer but also for Amazon’s A9 algorithm.

Here’s how to optimize each part of your Amazon listing:

Title

Your title is going to determine whether your product is relevant to a customer’s search query. This means a title has to be accurate, concise (usually under 200 characters), and featuring the proper keywords. You’ll want to include details like the quantity and size of your product, the basic features, and who the product is for. For example, a lint roller for picking up dog hair might have a title like “Pet Hair Lint Roller, 4 Rollers, 95 Sheets per Roller, Works Great on Pet Hair, Clothing, and Furniture.” This title explains everything you need to know about the product while including relevant keywords like “Pet Hair Lint Roller.”

Bullet Points

Most Amazon listings include key product features in a series of bullet points. Amazon allows you to include up to five bullet points, which you’ll want to pack full of information that isn’t found elsewhere in the listing. This should include details like the main features/benefits of your product, how it will solve the customer’s problem, and product information such as sizing and quantity.

Product Descriptions

This is where you’ll explore more details about your product, usually repeating and expanding on the information included in the bullet points. You’ll have 2,000 characters to work with, which you should use to describe more about why the customer should buy this product. Don’t forget to include more relevant keywords to optimize your listing for the search engine. This is also a great opportunity to delve into your brand and build your brand’s story a little more.

Images

Product photography is the biggest thing that stands out to customers as they peruse the search bar. You’ll need to follow Amazon’s standards by including up to seven high-quality pictures against an all-white background. Beyond that, you should ensure your images show multiple views of your product, an infographic explaining more product details, and a video showing your product in use. Some customers might purchase your product solely based on the pictures, so try to tell a story all on its own through the photos in your listing.

In order to attract customers and turn those clicks into sales, you have to optimize your product listings based on Amazon’s A9 algorithm. Alongside helpful tools like FBA prep centers and Amazon Seller Central, these tips can go a long way toward converting customers and boosting your sales.