Keeping your brand safe on Amazon can be a real challenge, right? That’s why Amazon Brand Registry steps in to help. It’s designed to make sure your trademark and product listings are secure, so you can focus on growing your business without constantly worrying about copycats and fake products.

What is Amazon Brand Registry?

Amazon Brand Registry helps trademark-holding sellers protect their intellectual property while giving them more control over product listings on Amazon’s marketplace. This program is a lifeline for manufacturers and distributors with registered trademarks, offering automated protection that scans over 8 billion listings daily to catch potential infringements. To join, sellers need to have their brand name or logo clearly displayed on products or packaging, plus an active registered trademark or a pending application with an approved government trademark office. Once enrolled, sellers gain access to features like A+ Content, Brand Analytics, and Amazon Stores, all aimed at boosting brand presence while keeping product listings accurate.

Key Benefits of Brand Registry

You'll get access to powerful tools that reveal exactly how customers search for and buy your products, along with detailed insights into who your buyers are and what they love most about your brand. A dedicated Amazon support team is on standby to help registered brands, quickly resolving issues and stepping in when bad sellers violate the rules. Brand Registry gives sellers complete control over product pages, letting you manage every detail from images to descriptions while blocking unauthorized changes by other sellers. With easy-to-use dashboards, you can track your brand’s performance, including sales figures, customer behavior, and how well your products rank in searches. When suspicious listings are detected, the system jumps into action, often blocking them within just eight hours to protect your brand’s integrity. Signing in through your Amazon seller account sign in gives you access to all these features, ensuring your brand is well-protected and competitive on the platform.

Eligibility Requirements

You’ll need an active or pending trademark filed with your government’s trademark office, with costs ranging from $225 to $400, depending on the level of protection you choose. Your brand’s name or logo has to be clearly visible and permanently displayed on all products or packaging. You’ll also need clear photos to prove this during registration. Amazon will ask for details about every product category you plan to sell in, along with a list of the countries where your products are made and sold. Once you have your trademark, the rest of the process is free. After approval, you can even use the same Brand Registry account to sell in multiple countries. To ensure a smooth setup, connect your Seller Central or Vendor Central account using the same email address so that both systems sync correctly.

Brand Registry Support Solutions

The Brand Registry team is always on duty, working day and night to help with issues like removing counterfeit products or fixing your listings. To report a problem, just log in to your Brand Registry account, click "Contact Brand Support," and pick the exact issue, whether it's dealing with knockoffs or updating product details. When you report a trademark violation, support jumps into action within 4 hours to quickly remove fake listings and keep your brand safe. If someone’s copying your product or messing up your listings, use the Report a Violation tool to find and report the issue directly. Dedicated agents can help change product info, update images, or handle any other listing problems you encounter.

Conclusion

Protecting your brand on Amazon isn’t just about safety—it’s about building trust and staying ahead. Every step you take to secure your brand reinforces your reputation and strengthens customer loyalty.