Amazon has created a platform where entrepreneurs can thrive selling products to people all over the country. But while their platform is a great place to meet interested buyers, it is crowded with thousands of other sellers all hawking the same wares. In order to succeed as an Amazon seller, you have to know how to navigate the system. Resources like an Amazon FBA prep service and Amazon’s A+ Content tool are just a few ways to stand out on the e-commerce platform.

To help you grow your business, here are 5 strategies for Amazon sellers in 2024:

1. Optimize your listing
Amazon uses special algorithms to prioritize certain listings over others in their search engine. In order to appear high on the list, you’ll need to optimize your listing with relevant keywords, engaging copy, and high-quality images/videos. Research the top keywords for your product/industry and make sure to incorporate them in headings, bullet points, and product descriptions.

2. Choose the right fulfillment strategy
Some sellers store, handle, and ship products all by themselves. If you’ve got a lot of products moving very quickly, then you’ll probably need to outsource your fulfillment strategy. This might be through an Amazon FBA prep service (which stands for Fulfilled By Amazon) or through a third-party logistics service. Amazon FBA will help you ship products faster and handle customer service issues, but it does come with an extra fee.

3. Make use of Amazon’s tools
In addition to Amazon FBA, you’ll find a bunch of helpful advertising and marketing tools to help you reach new customers. Sponsored Products and Sponsored Brands can boost your visibility, while A+ Content is a great tool to beef up your product descriptions and create a consistent brand image. Amazon Seller Central also has a lot of reports and analytics tools that provide data to help you determine how you’re performing.

4. Create content to help drive traffic
Much of the work will need to be done outside of Amazon as well as within. If you have a website for your business, consider running a blog where you post articles on topics within your industry that feature some of your products. You can also share the content via social media, further expanding your reach and funneling more traffic to your listings.

5. Keep chasing customer engagement and positive reviews
Customer reviews are one of the top tools for boosting sales on Amazon. If you stay on top of responding to customer inquiries and returns, then you’ll likely attract a lot of positive reviews and repeat customers. Don’t be afraid to reach out to customers to request a review after their purchase–there are plenty of email marketing tools that will send review requests automatically.

Whether you go all in with an Amazon FBA prep service or you handle everything in-house, it’s definitely possible to cut through the chaff and stand out as an Amazon seller. These tips can help you drive more traffic and build positive reviews as you grow a base of loyal customers.