B2B Fulfillment Services for Wholesale and Retail Orders
ASTORAGE provides B2B fulfillment services for brands, manufacturers, and distributors shipping wholesale and retail orders. We receive and store your inventory, pick orders at unit, case, carton, crate, or pallet level, prepare every shipment to the requirements of the receiving location, put together the shipping documentation, and hand the freight off to the carrier.
- Orders ship from our Southern California facility to retail stores, distribution centers, and other business locations.
- Along the way you can see inventory status, order preparation status, and shipment status, including loading photos taken before the freight leaves the dock.
B2B Order Types and Destinations We Handle
B2B orders come in all sizes and formats, from a few cases headed to an independent retailer to appointment-based pallet deliveries into a retailer distribution center. ASTORAGE handles wholesale order fulfillment and retail order fulfillment across the order profiles below, all from the same inventory pool.
| Order profile | Fulfillment unit | Typical destination |
|---|---|---|
| Wholesale case and carton orders | Cases and cartons picked to the quantity listed on the purchase order | Wholesalers, distributors, and independent retail accounts |
| Full-pallet orders | Full pallets built to the recipient's configuration | Retailer distribution centers and large wholesale accounts |
| Mixed-SKU orders | Units, cases, and mixed-SKU pallets | Distributors, retail accounts, and commercial locations |
| Store replenishment | Cases, cartons, and pallets prepared store by store | Retail stores and big-box stores, shipping direct-to-store |
| Scheduled distribution center deliveries | Pallets released against a confirmed delivery appointment | Retailer distribution centers and supermarket chain DCs |
Non-standard and oversized freight, including crates and equipment-dependent items, is accepted after we review the dimensions, weight, and handling requirements.
B2B Fulfillment Services We Provide
B2B order fulfillment covers everything between inventory arriving at the dock and freight leaving it with the right paperwork. The services below are the warehouse work ASTORAGE performs on your inventory, and most B2B programs combine several of them.
Inventory Receiving & Verification
Receiving inbound containers, trucks, and parcels, checking quantities against the packing list, recording visible condition, and flagging any discrepancy before inventory is put away.
SKU Sorting & Inventory Organization
Sorting mixed pallets and mixed cartons by SKU, organizing inventory by SKU and lot when that is required, and putting it into locations built for case picking and pallet picking.
B2B Order Processing & Inventory Allocation
Reviewing purchase orders and order instructions, confirming SKU availability, and allocating inventory to each order before picking starts.
Unit, Case, Carton & Pallet Picking
Picking at whatever level the order calls for, from single units and inner cases up through full cartons, crates, and full pallets, including mixed-SKU orders.
Customer-Specific Packing & Labeling
Packing and labeling to the receiving location's requirements, including carton labels, pallet labels, and any extra marking the buyer specifies.
Pallet Preparation, Reconfiguration & Rework
Building pallets to the required configuration and height, restacking or reconfiguring inbound pallets, and reworking cartons or units when the destination needs the goods presented differently.
Shipping Documentation Preparation
Drawing up packing lists, bills of lading, and the supporting shipping documentation that rides along with the freight.
Freight Staging & Carrier Handoff
Staging finished freight for the scheduled pickup window, loading it at the dock, and confirming the handoff to the carrier.
Retailer Compliance, Documentation and Delivery Requirements
A B2B shipment is only finished when it matches what the receiving location expects. The buyer sets the labels, pallet build, paperwork, and delivery timing, and each one is a point where a shipment can be held up, reworked, or turned away. ASTORAGE checks all of it before the freight is released to the carrier.
Purchase order and destination requirements
Reviewing the purchase order, the ship-to location, and any instructions attached to the order before picking starts.
Shipments built against the wrong quantity, SKU, or destination.
Retailer routing guides
Applying the routing guide rules that decide how the shipment is packed, labeled, and tendered.
Non-compliance findings and avoidable chargebacks.
Carton and pallet labeling
Applying carton labels and pallet labels in the format and position the destination requires.
Receiving delays and manual handling at the destination.
Pallet configuration and pallet type
Building pallets to the tie, height, and wrap the destination calls for, including CHEP pallets, block pallets, and plastic pallets when those are required.
Rework at the dock and rejected deliveries.
Packing lists and bill of lading
Preparing packing lists and the BOL, and making sure the documentation matches the physical shipment.
Receiving disputes and delayed unloading.
Quantity and SKU verification
Checking every SKU and quantity against the order before the shipment is closed.
Short shipments, overshipments, and mis-picks.
Delivery appointments, pickup and ship windows
Getting the shipment ready against the confirmed appointment, and holding it for the pickup or ship window.
Missed appointments and rescheduled deliveries.
Final pre-shipment check
Going over labels, counts, documentation, and pallet condition one last time before the freight is loaded.
Mistakes that are cheap to fix at our dock and expensive to fix at the destination.
A Buffer for Strict Retail Delivery Windows
Supermarket chains and big-box retailers often work with narrow delivery appointments, and a truck that misses its window may not get another one for several days. When that happens, ASTORAGE can act as an intermediate staging point: pallets come back to the facility and sit in short-term staging, including overnight and weekend storage, until the next confirmed delivery window.
How Our B2B Fulfillment Process Works
Every B2B order runs through the same sequence, from the review of order requirements to confirmation that the freight has left the dock.
Order and requirements review
We go through the purchase order, the ship-to location, the routing guide, the labeling and pallet requirements, and the delivery window.
Inventory receiving
We receive inbound inventory and check it against the packing list, then report any discrepancy or visible damage to you.
SKU sorting and inventory allocation
We sort mixed inventory by SKU, put it away, and allocate it to your open B2B orders.
Unit-, case- or pallet-level picking
We pick orders at the level the recipient asks for, including mixed-SKU orders pulled from several locations.
Shipment preparation
We pack and label the cartons, build and wrap the pallets to the required configuration, and apply the pallet labels.
Documentation and final verification
Packing lists and the BOL are the last documents we prepare, and we check SKU, quantity, and labeling one final time.
Freight staging and carrier handoff
We stage the shipment for its pickup window, load it at the dock, and release it to the carrier with photo documentation.
Shipment status update
You get confirmation that the order has shipped, along with the loading photos and the shipping documentation for your records.
Why Businesses Choose ASTORAGE for B2B Fulfillment
B2B fulfillment involves more than picking orders and releasing freight. The work around the order, including documentation, recipient requirements, carrier coordination, and shipment records, is where most B2B problems start, and that is the part ASTORAGE takes on.
Inventory & Order Visibility
You see receiving confirmation, inventory status, quantity discrepancies, order preparation status, and shipment status as they happen.
You always know what arrived, what is available to sell, and where each order stands, without asking for an update.
Photo Documentation & Shipment Records
Photos of the prepared freight and loading photos document the condition of the shipment and the number of cartons or pallets handed to the carrier.
If freight is lost or damaged in transit, the photo records and shipping documentation back up your claim against the carrier.
Hands-On Carrier Coordination
We talk to carriers by email and phone, arrange pickups, confirm that the shipment is ready, and chase down delays and missed pickups.
Carrier pickup coordination and follow-up come with the service, so they do not land on your desk.
Flexible Pickup & Delivery Options
Along with scheduled carrier pickup, we support local pickup, local last-mile B2B delivery, and will-call pickup straight from the warehouse.
Your own truck, your customer, or an installation crew can collect the goods at the dock on the way to the job site.
Freight-Ready Facility
The facility takes full-size commercial trailers and works from loading docks, which covers standard dock-compatible deliveries and pickups.
Carriers do not have to bring liftgate equipment, which makes scheduling easier and keeps freight costs predictable.
Southern California Location
Our Riverside facility sits close to the Port of Los Angeles and the Port of Long Beach, and it puts receiving, storage, and B2B fulfillment under one roof.
Imported inventory is received, stored, and shipped out of the same building, with regional and nationwide distribution from there.
Who Our B2B Fulfillment Service Is For
The service fits brands, manufacturers, distributors, and wholesale suppliers shipping recurring wholesale and retail orders, especially companies that supply retail stores and distribution centers, work with recipient-specific shipping requirements, or want storage and B2B fulfillment in one facility.
If you also ship individual orders to consumers, B2B fulfillment can run next to your DTC orders in the same inventory operation. See ecommerce fulfillment services for the combined workflow, or prep services if inventory needs work before it is ready to ship.
B2B Fulfillment Pricing
B2B fulfillment pricing is quoted individually for each workflow, because two accounts shipping the same volume can create very different work at the dock. Pricing depends on your order volume, your SKU profile, and the fulfillment and logistics steps each order takes.
ASTORAGE prepares an individual proposal based on your actual workflow and recurring volumes. To price it, we need the basics about your products, your volumes, and your typical B2B orders.
Get a B2B Fulfillment Quote
Tell us what you ship, how many SKUs you carry, how your B2B orders are put together, and where they go. ASTORAGE will review your project requirements and come back with a fulfillment plan and pricing.